Home ECONOMY Equity’s Drive for Fintech and Innovations Continue to Boost E-commerce

Equity’s Drive for Fintech and Innovations Continue to Boost E-commerce

by biasharadigest

Kenya continues to make strides in financial inclusion for more than 10 years now thanks to digital solutions offered through the fintech.

Equity Bank’s Fintech and innovation strategy continue to drive digital payments and transfers through EazzyPay and mobile application EazzyApp. Last year, the EazzyPay transaction value rose from Kshs. 6.7 Billion to Kshs 15.3 Billion, while EazzyApp grew by 24% to hit 321.5million transactions.

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To support deposit mobilization and digital payments, agency banking recorded a rise in deposit amounts from Kshs 524 .9Billion in 2018 to Kshs 589.2 Billion in 2019. The business model is evolving from a fixed to a viable cost business model leveraging off variable cost 3rd party infrastructure principally mobile, internet, agency and merchant banking. 97% of all transactions happen outside the branch.

Through EazzyApp, Equity customers are able to make payments and cash transfers in real-time from their bank accounts through the mobile phone.  EazzyPay platform allows Equitel subscribers and EazzyApp users to make payments directly to merchants like supermarkets, petrol stations, restaurants, general stores among other outlets.

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In line with the current reality, and core belief of giving dignity and socially and economically empowering customers and communities the bank has waived Mobile Banking Transaction Fees up to 30th June 2020 on Equity Mobile bank transfers, Bank to Mobile Wallet transfers, Mobile Wallet to Bank transfers, Customer Payments using Equity Cards and Mobile payments for Bills.

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