Home ECONOMY TV47 Gears Up For National Rollout After Pilot Run

TV47 Gears Up For National Rollout After Pilot Run

by biasharadigest

TV47 is set to be officially launched in February 2020 after six months of piloting. The station, owned by Mt Kenya University founder Simon Gicharu, has been testing its infrastructure, human resource, and content before rolling out.

The pilot
phase involved experimenting with the perfect official broadcast language – the
station has settled with using both Kiswahili and English to cater to various audience
clusters. It targets youth between 18 and 24 years.

“From
feedback and commissioned surveys, we are ready to roll out,” the station’s CEO
Eugene Anangwe said in a statement. “Through experience during the six months
testing phase, we are fully aware of the importance of broadcasting in both
English and Kiswahili.”

According
to sources, T47 will be launched on February 14 as Cape Media, which runs the
station seeks to take on big and establish brands in the industry including
market leader Citizen TV, KTN, NTV as well as KBC and K24, among others.

The
station has two studios, in Nairobi and Mombasa, and will be beaming live
broadcasts in the two cities besides Kigali, Eldoret and Kisumu.

According to Anangwe, the sic-month trial period came with its fair share of challenges with regards to human resources, a situation that has resulted in repeated hiring of talent and firing.

“We were just warming up and we are just about to roll out after getting everything right to hit the road,” he quips.

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Digital
broadcasting has spawned growth in the TV industry, with over 30 new entrants
entering the market over the past four years. The market has also attracted niche
TVs in vernacular, with others opting for niche markets like education,
business, agriculture/farming, entertainment.

TV47 seeks to go after the national audience, with reporters in all the 47 counties of Kenya to tell unique and hardly told stories.

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