, KILIFI, Kenya Jan 1 – Over 3000 tourists have flocked Kilifi County for the annual three-day Kilifi Festival.
The festival that is in its fourth year has attracted both local and international tourists as part of new year festivities.
Kilifi County Tourism Director Hassan Sumba says the festival has improved the county’s image as the tourist destination of choice.
“Every year, thousands of visitors and tourists arrive from all over the world to attend Kilifi New Year Festival. This has improved Kilifi county’s image as the tourist destination of choice in Kenya. The tourists get to enjoy what Kilifi has to offer, including heritage sites, beaches, culture, Art’s and many more, ” Sumba said.
He says the county will continue to support the festival as it plays a big role in increasing the number of visitors in the county.
“The Department of Trade and Tourism is proud to have partnered with Kilifi New Year 2020. The Department has collaborated with the festival in promoting ‘ThisIsKilifi’ Brand. For all the visitors attending this festival, ThisIsKilifi app can easily be downloaded on their smartphones as a guide on where to visit, stay, eat or have fun,” he added.
On her part, Kilifi Festival Marketing Manager Chia Kayanda says the festival has boosted local businesses by ten times their regular income, making the economy flourish.
The festival is the first in Africa to host a Carbon Neutral Festival, to minimise emissions through comprehensive environmental efforts.
About 64 tonnes of CO2 offset will go towards Kasigau Wildlife Corridor Project.
Over 50 artists are expected to grace three stages
Some of the headlining local artists include Blinky Bill, Karun, Barak Jacuzzi, Vallerie Muthoni and Ochungulo Family among others.