Home ECONOMY Titans of The Decade; Bob The Scale-Up Master

Titans of The Decade; Bob The Scale-Up Master

by biasharadigest

Key Highlights and Initiatives

2010; Appointed Safaricom CEO

2012-Launch of Mshwari in partnership with (CBA now NCBA)

2013-Lipa na Mpesa, Linda Jamii micro health insurance

2014- National Police Surveillance Project, Spark Fund-has invested in Sendy, Lynk,Eneza Education

2015-KCB Mpesa, Hakikisha, Mpesa servers migration from Germany to Kenya

2017 Masoko, M-PESA 1Tap, Daraja API for M-PESA integration, Innovation lab

2018-Paypal, Western Union Partnerships, Songa Music, Timiza

2019-Fuliza, AliExpress, Equity Bank partnership

Bob the Scale-up & Partnerships master

Operational Scalability

  • Continued to build robust infrastructure by spending between KES 26b and 38b annually on CAPEX
  • Migrated M-PESA servers to Kenya
  • Daraja M-PESA API

            Focus on self-service by customers 

  • Hakikisha 
  • Short code 456 for reversal of erroneous M-PESA transactions
  • Safaricom self-service platform
  • Safaricom app

Partnerships

  • Local -Government of Kenya security project, Mshwari, KCB M-PESA with KCB, Fuliza with CBA and KCB,Equity Bank
  • Regional – MTN Rwanda, MTN Uganda, Vodacom Tanzania for M-PESA transactions
  • Global- Paypal, Western Union,AliExpress
  • Hybrid- Safaricom Academy partnership Moringa,Edureka, Strathmore university to train staff on digital skills
  2011 2012 2013 2014 2015 2016 2017 2018 2019
Customer Number(millions) 17.16 19.1 19.4 21.57 23.35 25 28.1 29.6 31.8
Revenue(KES billions) 94.8 107 124.2 144.6 163.3 196.5 212.8 233 240
Profit (KES billions) 13.1 12.6 17.5 23 31.8 38 48 55 63.4
Profit margin 14% 12% 14% 16% 19% 19% 23% 24% 26%
Agents 24,000 39,400 65,547 81,025 85,756 100,744 136,000 156,000            166,000 
Mpesa Revenue (KES billions) 11.78 16.87 21.84 26.5 32.6 41.5 55 62.9 74.99

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