Africa’s e-commerce giant Jumia, which pioneered Black Friday in Africa since 2014, has reported that the 2019 Black Friday had hit a record high, attracting over 100 million unique visits to the platform’s website.
Recently launched statistics show for the Jumia Black Friday campaign, show over 9 billion page views during the month-long shopping event, providing a full range of products to shoppers.
For the first time, groceries emerged the best top selling category, with sports and fitness coming in second place; followed by fashion and accessories in third place.
The fourth position was clinched by TVs, Audio and Video category; followed by Home Appliances respectively.
Facilitating payment transactions through JumiaPay
Jumia continued to contribute to the development of the digital payment solutions, with over 30% of orders that were made during Black Friday across all countries being paid through JumiaPay.
This is a secure payment gateway that helps the participants transact on Jumia.
Delivering packages fast and everywhere
Three million packages were delivered during the campaign period that ran from November 8 to November 29; with approximately 33% of the packages delivered in less than 24 hours.
The launch of Jumia Now enabled on-demand products to be delivered in less than 20 minutes.
Positively impacting the local economies
Data captured shows accelerated impact of Jumia Black Friday on entrepreneurs and the local economies.
The campaign mobilised +5,000 full-time staff and provided employment for more than 50,000 people indirectly; through vendors and logistics partners.
Furthermore, there were about 42,000 active consultants (JForce Agents) participating in the campaign (vs 20,000 during the same period in 2018).
Online marketplaces could create three million jobs in Africa by 2025, according to a BCG report published in March 2019.