Home ECONOMY Jumia Kenya anniversary sales break continental record

Jumia Kenya anniversary sales break continental record

by biasharadigest

Jumia Anniversary Sales has posted a fresh milestone in the on-going mega Jumia Anniversary sales. The top e-commerce firm in Kenya has posted the largest purchase orders per minute in the African continent.

This has seen Jumia Kenya beat other key markets for e-commerce such as South Africa, Nigeria, Morocco, Egypt, and Ivory Coast. According to Jumia Kenya’s managing director Sam Chappatte, Jumia Kenya beat the formal record for sales by up to 30 per cent. This means that the number of orders placed in one minute jumped by 30 per cent during the latest mega sale by Jumia.

Mr. Chappatte attributed this milestone to the growth of e-commerce in the country. “This is testament of how far technology has penetrated in the country, and how far consumers are embracing alternative ways of shopping such as e-commerce,” he says.


 This year’s anniversary sales offer kicked off on June 23.  The sales event saw consumers buy 2kg sugar at just Sh. 20. Other grocery deals includ Unga 2kg at Sh. 69 down from Sh. 120 shelf price and jumbo pack diapers for Sh. 999 down from Sh. 1,750; placing Jumia at the forefront of bringing down the prices of commodities online. A 24 pack of Heineken 500 ml is selling for Ksh. 999 down from Sh. 2,500, while a Mooka 32” Digital TV is selling for Ksh. 10,999 down from Sh. 13,499 at 19 per cent off.

Interestingly, the fresh milestone for the e-commerce firm came as Jumia opened additional pick-p stations to ease delivery of goods bought on its platform. 20 new pick-up stations were established in Eldoret, Uasin Gishu county. This means that customers in the region will now be able to easily access over six million goods at lower delivery costs.

“Our strategy is to expand our countrywide pick up station network to 600 from the current 170 pick-up stations,” said Jumia in a statement. The new strategy relies on an agency model, through which existing entrepreneurs earn up to Ksh. 20,000 from hosting Jumia pick up stations in their existing shops  and facilities. The move is aimed at empowering small and medium enterprises by boosting their revenue and providing better services to the growing customer base in key areas such as Eldoret.

“We see a growing potential and many unserved customers in areas outside of Nairobi. In towns like Eldoret, our range of products and competitive pricing is even more relevant for customers. Our expanded pick up station network will enhance customer confidence and provide them a convenient shopping experience,” said Sam Chappatte, the managing director at Jumia Kenya. Among the newly opened pick-up stations in Eldoret region are the Koibatek Uniforms, The Young Pioneer, Bargetuny Plaza and Loop Business Center.

So far this year, Jumia has launched 150 agency pick up stations in Nairobi and her surrounding areas. Entrepreneurs who want to take part as Jumia sales consultant or pick up station agents should register online on the Jumia website.

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