A recent survey on brands in Kenya has ranked Safaricom, Kenya Airways and Citizen TV among the most admired brands in the country.
The report dubbed Brand Africa 2019 was released by Nairobi Securities Exchange (NSE) on Tuesday, June 25.
To arrive at the results, the researchers used mobile phone application to scan the most visible brands in Africa.
The most admired label listed in NSE was Safaricom while the most admired products in Kenya included Coca Cola, Samsung, Tusker Lager and Airtel.
The most likable Kenyan products included Safaricom, Tusker Lager, Kenya Airways, Citizen TV and Bidco in that order.
The top three most admired brands in Africa included South Africa’s MTN, Ethiopia’s Anbessa known for shoe manufacturing and Nigeria’s Dangote, a conglomerate dealing in a range of businesses.
Kenya’s Tusker Lager from the East African Breweries Limited (EABL) was ranked ninth most admired brand in Africa.
Notably, at least 80% of the most admired brands by country were non- African brands, with Coca Cola standing out in Kenya.
Source: Tuko News